Content modeling, Resources

All “In short” key points (kept fresh)

In Short Light bulb teaser
In Short Light bulb teaser

Below you can find all “In short” notes from all published articles.

๐Ÿ’ก What is content modeling? In short:

  1. A content model consists of:
    1. Highly structured content types
    2. Relationships between content types
    3. Metadata, taxonomies assignable to content types
  2. A content model also includes the way how content is crafted, the assembly model
  3. Content modeling is the process of creating a content model and I strongly suggest to include a wide range of stakeholders and to do it collaboratively

๐Ÿ’ก How does content modeling look like? In short:

  1. Get a representative of each role, project sponsors, undecided into a meeting
  2. Get everyone’s buy in by looking at how a good model would simplify their day-to-day tasks
  3. Discuss items you agree on, company goals, customer goals
  4. Agree on core content and list it
  5. Link content types
  6. Assign and test if proposed taxonomies and content types would help you to discover content you now struggle to find in your current setup
  7. Break down bigger content types into smaller ones where needed

๐Ÿ’ก What to include into a content type? In short:ย 

  1. Remove unnecessary content (formatting, layouts, superfluous information)
  2. Check related content pieces to identify repeated content – thatโ€™s the most useful content you have, remove the rest
  3. Slowly re-add supporting content
  4. Add relationships, links, tags and metadata 
  5. Think about the users of the content model

๐Ÿ’ก When to stop breaking down your content types (chunking)? In short:

  1. Use taxonomies to determine if a content type should be chunked (broken down) further
  2. Create a universally usable content type for reusable chunks
  3. Combine content types if the mostly share the same metadata/taxonomies
  4. Simplify content creation for editors

๐Ÿ’ก How to make your reusable content discoverable? In short:

  1. Difficult to search and discover content causes content friction
  2. Supporting taxonomies and metadata should add to the content itself, not duplicate it so you expand the terms under which it can be discovered
  3. Start collecting terms now by noting down instances, when you struggle finding content. Note disown terms, which you used to search for it. 
  4. Group collected terms into logical taxonomy groups

๐Ÿ’ก How to create a content type for a page? In short:

  1. Donโ€™t model pages, model objects
  2. Structure your objects sufficiently
  3. Try to replace pages with topics and view them as one possible presentation
  4. Topics (pages) are representing the relationship of the content pieces on them

๐Ÿ’ก How to identify your core content for your content model? In short:

  1. Core content is content that is most important to your business
  2. Core content is content that is most important to your customers
  3. Everything is easier if you know your important taxonomies