Below you can find all “In short” notes from all published articles.
Content modeling is the process of creating a content model. The content model itself is used to craft amazing content experiences. To craft articles, call to actions, landing pages, maybe even pdfs. Content modeling aims to create a content model, which is a framework for your content to make sure it’s highly reusable, presentation independent, […]
Break grammar rules – if that brings more value to your readers. Language, writing… – are for controlling the reader’s reading process. Who is going to fine you? 💰 Noone. Who is going to punish you for no-value content? Your readers. Your audience. Your customers. #writing #audience #value 2min segment below: LEADERSHIP LAB: Writing Beyond […]
All cakes come with extensive descriptions of the history behind the naming of the cakes, the history of some of the ingredients, and maybe even profiles and testimonials of the team members. All that is great, but you need to focus on what’s important. Is this what your audience is here for? The core content […]
Orchestration is thought of as an evolution of workflows. Workflows are historically designed to mimic single-threaded, synchronous, processes. Orchestration introduces different self-contained workers that don’t block the orchestration engine – the brain. A simple analogy could be an ant colony. Individual workers are coordinated through an orchestration brain – the queen. They fulfill the task […]
You don’t! That’s the beauty of it. Pages are just one way to view your content.When you are thinking about what to bake, are you thinking about the piece of cake on a plate? I don’t think so. You probably first think about the taste. Are you in the mood for strawberries or chocolate? Taste […]
Nothing is worse than remembering this great article you read a year ago and not being able to find it. You might think, it’s only you, but multiply this by the number of employees, customers, days in a year and this might be a serious issue. This becomes a content discoverability issue and even a […]