All cakes come with extensive descriptions of the history behind the naming of the cakes, the history of some of the ingredients, and maybe even profiles and testimonials of the team members. All that is great, but you need to focus on what’s important. Is this what your audience is here for? The core content […]
You don’t! That’s the beauty of it. Pages are just one way to view your content.When you are thinking about what to bake, are you thinking about the piece of cake on a plate? I don’t think so. You probably first think about the taste. Are you in the mood for strawberries or chocolate? Taste […]
Nothing is worse than remembering this great article you read a year ago and not being able to find it. You might think, it’s only you, but multiply this by the number of employees, customers, days in a year and this might be a serious issue. This becomes a content discoverability issue and even a […]
Reusable content is tricky. Your CMS (Content Management System) has to support it properly and so does your content model. I can at least help you with the latter. When producing content, most time should be spent on high-value content. High value content is: So let’s address A, and make our content reusable. If you […]
Below you can find all “In short” notes from all published articles.