Break grammar rules – if that brings more value to your readers. Language, writing… – are for controlling the reader’s reading process.
Who is going to fine you? 💰 Noone. Who is going to punish you for no-value content? Your readers. Your audience. Your customers.
#writing #audience #value
2min segment below:
LEADERSHIP LAB: Writing Beyond the Academy 1.23.15 – YouTube
Notable quotes:
“For me language is not rule following, it is controling the reading processes, it’s understanding how readers read. […] language is a technique to control the readers reading process.”
Another great one at 52 min:
“This notion, oh my god , people get told: ok if you go outside of the academy you should write as you would write for 6 graders. Oh my god, don’t… You know who you have to write to? Your readers. And you know what you have to know about them? What they value. Don’t write for 6 graders. “