Tidbit – On following rules

Break grammar rules – if that brings more value to your readers. Language, writing… – are for controlling the reader’s reading process.

Who is going to fine you? ๐Ÿ’ฐ Noone. Who is going to punish you for no-value content? Your readers. Your audience. Your customers.

#writing #audience #value

2min segment below:

LEADERSHIP LAB: Writing Beyond the Academy 1.23.15 – YouTube

Notable quotes:

“For me language is not rule following, it is controling the reading processes, it’s understanding how readers read. […] language is a technique to control the readers reading process.”

Another great one at 52 min:

“This notion, oh my god , people get told: ok if you go outside of the academy you should write as you would write for 6 graders. Oh my god, don’t… You know who you have to write to? Your readers. And you know what you have to know about them? What they value. Don’t write for 6 graders. “

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